Snail Mail Bad Credit Car Dealer Campaign Gets Push From Social Media
Norfolk Area Dealership Creates BIG online buzz mailing a key to a new car to one Norfolk area home.

NORFOLK, VA, November 18, 2010 /24-7PressRelease/ -- Who: Bay Kia 757-855-5555

What: Viral Car Campaign Searches For New Car Intellikey(R)Prize Holder

When: Wednesday November 17, to Sunday November 21 (9am-8pm Wed- Fri, Sat 9am-6pm, Sun 12pm-5pm)

Where: Bay Kia, 6970 North Military Highway Norfolk, VA 23518

Norfolk Area Dealership Creates BIG online buzz mailing a key to a new car to one Norfolk area home. Need proof that the Internet has taken over all aspects of consumer behavior? For the first time ever a Norfolk, Virginia area car dealership is combining the power of social networking & online classified advertising to fish for customers with bait that Bay Kia is betting will be too tempting to pass up! "This is Not Just a Used Car Sale," says John Marchese, General Sales Manager at Bay Kia. "In today's digital world & tough economic climate we're finding it more difficult to entice customers to consider a new car purchase," Doe says. So Bay Kia has upped the ante by sending one Norfolk area resident a key that unlocks a brand new car. "We're counting on our Craigs List listings and Social Networking sites like Facebook to quickly spread the word that a winning Key could be sitting in that snail mail you, a friend, relative or co-worker has left sitting on the kitchen counter or coffee table," Marchese says.

Sales promotions like this are not new to the car buying public but this is the first time a Norfolk area car dealership has used the power of social networking, classified Internet websites and even a search-spider-friendly microsite to drive awareness of a significant prize incentive. http://NorfolkUsedCarSales.com is a microsite the dealership created so that friends, family & co-workers have a centralized place to drive each other and learn more about the prize packages and vehicle specials which include an $5,000 and $1,000 Cash Prize for the lucky holders of prize winning Intellikeys and for one lucky snail mail recipient, a key to a brand new car! Now that's a viral campaign worth passing on!

Interview Opportunities: John Marchese, General Sales Manager Bay Kia

!+" OFFICIAL RULES: NO PURCHASE NECESSARY. A PURCHASE DOES NOT IMPROVE YOUR CHANCE OF WINNING. WHILE SUPPLIES LAST. SEE DEALER FOR DETAILS. !IF 3 OF ANY SORT MATCH IN SCRATCH OFF AREA, YOU ARE ELIGIBLE TO WIN

ONE OF THE PRIZES ENCLOSED# RESERVATION # MUST MATCH NUMBER POSTED AT DEALERSHIP TO WIN ONE OF THE PRIZES ENCLOSED". YOU MUST BE PRESENT TO WIN. WINNER/ADDRESSEE MUST BE 18 YEARS OR OLDER AND MUST BRING

FLYER AND/OR GAME PIECE TO EVENT LOCATION DURING THE SALE EVENT TO REDEEM PRIZE. YOU MUST BE PRESENT TO WIN. INTELLIKEY IS FOR PROMOTIONAL USE ONLY. WINNER/ADDRESSEE MUST BE 18 YEARS OR OLDER AND MUST

BRING FLYER AND/OR GAME PIECE TO EVENT LOCATION DURING THE SALE EVENT TO REDEEM PRIZE. A" ALL TAXES AND ANY NECESSARY SHIPPING ARE THE RESPONSIBILITY OF THE PRIZE WINNER. B" NAME ON ORIGINAL MAIL PIECE

DELIVERED VIA THE USPS MUST MATCH YOUR NAME ON YOUR VALID U.S. DRIVERS LICENSE TO RECEIVE YOUR PRIZE. C" THE DESIGNATED WINNER MUST SHOW VALID STATE I.D. AND MUST BE VERIFIED AS THE DESIGNATED WINNER ON FILE

WITH THE INSURANCE COMPANY. D" PRIZES I, II AND III SHALL BE AWARDED WITHIN 45 DAYS OF RECEIPT AND VERIFICATION OF DOCUMENTATION BY THE QUALIFIED PRIZE WINNER. E" ODDS OF WINNING PRIZES I, II, III OR IV ARE 1:35,000.

ODDS OF WINNING PRIZE V ARE 34,996:35,000; THIS PROMOTION IS VOID WHERE PROHIBITED BY LAW. F" DEALER AND/OR EVENT COORDINATOR, AND ADVERTISING AGENCY ARE NOT RESPONSIBLE FOR LOST, LATE OR MISDIRECTED PRIZE

PIECE. NOT RESPONSIBLE FOR TYPOGRAPHICAL ERRORS. G"THIS SWEEPSTAKES GAME IS SPONSORED BY BAY KIA & ODDS ON PROMOTIONS. H" ELIGIBILITY LIMITED TO U.S. RESIDENTS. EMPLOYEES AND RELATIVES OF MAILHOUSE AND BAY

KIA ARE INELIGIBLE TO PARTICIPATE IN THIS PROMOTION. SEE DEALER FOR COMPLETE CONTEST RULES. ANY UNCLAIMED PRIZES WILL NOT BE AWARDED. IN ORDER TO PARTICIPATE IN THIS PROMOTION YOU MUST SURRENDER ORIGINAL

(Omitted for length- see: http://www.pravenue.com/newsletter.asp?article=4885 for extended/full)

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